4 Steps to Write the Perfect Pitch for Your Start-Up

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4 Steps to Write the Perfect Pitch for Your Start-Up

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4 steps to write the perfect pitch for your #StartUp http://bit.ly/19v0iFM via @Cisco
Tuesday, July 30, 2013 - 2:30pm

by Andrew Green

In every sales training I have attended, this question is always posed to me: “You meet the CIO in the corridor, how do you get a meeting with him?” To be honest, there is not a huge difference in how you answer this question whether you are a start-up seeking an investor or the attention of a mentor.

Being a business mentor for both Cisco’s British Innovation Gateway and RAPTOR research and development project, I have attended a lot of start-up events and met a lot of business owners. When I meet people for the first time, I always ask them to tell me about their start-up or business. This is exactly the type of question the start-ups pitching for the IDEALondon competition will have to be prepared for.

Continue reading about Cisco's presence at IDEALondon.

Keywords: Business & Trade | Cisco | IDEALondon | RAPTOR | british innovation gateway | cisco systems | entrepreneurs | start ups | wired money