AOL Thinks Pink for Breast Cancer Awareness Month

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AOL Thinks Pink for Breast Cancer Awareness Month

Blog by Sara Bennett, AOL Cause Marketing
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AOL thinks pink for Breast Cancer Awareness Month! http://3bl.me/m96qkz #breastcancerawareness

Multimedia from this Release

Susan G. Komen for the Cure

Ford Warriors in Pink

Self chec

American Cancer Society

Avon Walk for Breast Cancer

Thursday, October 11, 2012 - 3:00pm

CAMPAIGN: AOL Impact

CONTENT: Blog

To support Breast Cancer Awareness Month in October, AOL is supporting the cause by donating media space on AOL.com's 'Cause of the Day' module and the AOL Mail sign-in page to highlight relevant breast cancer awareness organizations throughout the month, including: Susan G. Komen, Ford's Warriors in Pink campaign and Self chec.

In total, we're estimating 300 million impressions and 180,000 click-thrus to the nonprofit websites to raise awareness. Overall, the estimated media value for the placements is over $540,000!

In addtion, 11 AOLers ran a race for Susan G. Komen in New York City to raise money for the organization. If you love to walk or run and want to support the cause, check out this list of events:

Contact

Faith Botica
AOL Impact
Keywords: Social Impact & Volunteering | American Cancer Society | Avon Walk for Breast Cancer | Race for the Cure | Self chec | Susan G. Komen | Warrior's in Pink | breast cancer awareness

CAMPAIGN: AOL Impact

CONTENT: Blog

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