Active Role of Consumer Engagement in Sustainable Development

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Keywords: Media & Communications | Business & Trade | Taiga Company | csr | sustainability

Active Role of Consumer Engagement in Sustainable Development

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Active Role of Consumer Engagement in Sustainable Development http://bit.ly/PFAoRa by @TaigaCompany #sustainability
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Monday, November 19, 2012 - 7:00am
With the shift in consumer preferences over the past few years, the business world has been aggressive to respond to the growing ‘green’ value opportunity.  However, lifecycle questions remain on company responsibilities once the products are in the hands of the consumer.  Thus, our sustainability asks: What role does the customer play in the development of your products and services?
 
Exploring this question in greater detail, we leverage insight from Innovate On Purpose.  Contained with in the recent post, Ask Not What Your Customers Can Do For You, is a discussion of consumer responsibilities in new and sustainable product development.  Specifically, what should be the consumer’s role in next-generation roll-outs and broader innovation? Click here to continue reading, Active Role of Consumer Engagement in Sustainable Development

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".