All Star Business Group Forms The B Team to Launch “Plan B” for a Global Business Focus on the Triple Bottom Line

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All Star Business Group Forms The B Team to Launch “Plan B” for a Global Business Focus on the Triple Bottom Line

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Wednesday, June 26, 2013 - 4:15pm

CAMPAIGN: The CSR Minute

CONTENT: Press Release

There’s a new player on the CSR field. It’s called The B Team, a nonprofit just launched by Sir Richard Branson, founder of Virgin Group, and Jochen Zeitz, chairman of Puma. Its mission is “to build a better version of capitalism that prioritizes people and planet over profit.” Team B’s action plan calls for a campaign on reforms to make businesses more socially responsible. 

“We want to start a global conversation on a “Plan B’ for business,” says Branson. “We are working with government agencies, the social sector and business leaders to help get on top of some of the world’s seeming intractable challenges.” Branson, whose name is often linked to terms such as entrepreneur, adventurer, and magnate, thinks big. He is founder and chairman of Virgin Group, a collection of more than 400 companies. His activist, humanitarian, charitable, and environmental record is almost as long, varied, and successful as his business career.

If you asked him why he is starting a new CSR group, when hundreds of such groups and programs are already active, he would probably say because he can do it bigger and better than any of the existing nonprofits. Case in point, Branson is not flying solo on this mission. Joining him and Zeitz are the likes of bold-faced names such as Arianna Huffington, Muhammed Yunus, and Mary Robinson; a roster of international business heavyweights including Paul Polman, CEO of Unilever; Ratan Tata, Chairman Emeritus of the Tata Group; and Francois-Henri Pinault, CEO and Chairman, Kering; and representatives from the UN Foundation, among several other global organizations. Branson’s “do good” cred is not in doubt: he calls Nelson Mandela the most inspiring man he’s met and learned from. Neither is his ability to get things done: this is a man who titled his book, Screw It, Let’s Do It: Lesson in Life. It’s going to be beyond interesting to see how The B Team, coached by Branson, will try to turn global, profit-focused multi-nationals toward the parallel bottom lines of people and planet.

I’m John Howell for 3BL Media.

For more on this and other stories, go to 3blmedia.com

Video Source: All Star Business Group Forms The B Team to Launch “Plan B” for a Global Business Focus on the Triple Bottom Line

Keywords: Social Impact & Volunteering | Capitalism | Jochen Zeitz | PUMA | Sir Richard Branson | The B Team | Virgin Mobile

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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