Amway China: 1 Million - Substance Meets Scale

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Amway China: 1 Million - Substance Meets Scale

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Friday, September 27, 2013 - 8:30am

CAMPAIGN: Amway One by One


Zoom in. Way in.

A child in rural China sets off for school. Grandparents and cousins live in a one-room house with no heat and little to eat.

Her parents set off for the big city six months ago to trade the farm for the factory. But they haven’t made enough money to send home yet, so she scrapes by.

But this girl’s school offers hope. In addition to an education that can lift her out of poverty, she receives a hot, nutritious meal every day from clean facilities managed by trained staff. The menu changes each day and is full of meat, vegetables and rice.

Zoom out. Way out.

Amway China President Audie Wong stands on stage at the Clinton Global Initiative. His team has built partnerships that have resulted in 754 “Nutrition Kitchens” built through the Spring Sprouts project.

It is no longer a pilot program, but an effective model supported by the Amway Charity Foundation and Amway Business Owners and employees across China … and even from other countries. The Chinese government believes in the program, investing up to 6 dollars for every 1 dollar Amway invests.

To bring the program to scale, President Wong makes a public commitment to build 2,000 more kitchens in the next two years, which will reach 1 million students.

The story of children with migrant parents happens every day. The story of our commitment does not. It happened yesterday, and we can’t wait to see what the future holds for educated, well nourished children in China.

Here’s a link to more.

Audie Wong photo credit: @Clinton Global Initiative / Clinton Global Initiative CGI Annual Meeting 2013 Plenary Session Healthier Futures: Prioritizing Prevention

AUTHOR: Jesse Hertstein

Keywords: 2013 Clinton Global Initiative | Volunteerism & Community Engagement | Amway | Amway China | Amway One by One Campaign for Children | Audie Wong | Nutrition Kitchens | Spring Sprouts | nutrition

CAMPAIGN: Amway One by One