Bacardi Limited Goes Green

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Bacardi Limited Goes Green

Bacardi Gets Green
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.@BacardiLtdComms thinking like a youngster #BacardiGoodSpirited going #green

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Wednesday, February 19, 2014 - 2:05pm

Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.

“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.

Click here to continue reading about Bacardi Limited going green on brandchannel


Click here to learn more about Bacardi Limited Good Spirited: Building a Sustainable Future

Media Contacts

Patricia M. Neal/Amy Federman, +1.441.294.1110,

Keywords: Environment & Climate Change | Bacardi Limited | Going Green | Sustainable sourcing | spirits industry | sustainability