Bacardi Is Pouring Resources into Building a Sustainable Future

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Bacardi Is Pouring Resources into Building a Sustainable Future

Bacardi is launching a “good spirited” environmental initiative that features specific goals in sourcing, packaging and operations by 2022.
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#Sustainability expected by @BacardiLtdComms not just encouraged #BacardiGoodSpirited


  • Bacardi launches "Good Spirited" sustainability campaign to coincide with the company's 152nd anniversary.
  • Sustainability is part of the company's DNA.
  • Employee passion for sustainability.
  • Long history of sustainability as good business practice.
Friday, February 21, 2014 - 8:05am

Everywhere Bacardi Ltd. does business, sustainability is something that’s not just encouraged – it’s expected. This year marks the 152nd anniversary of the family-owned company, and Bacardi is rolling out Good Spirited: Building a Sustainable Future, an ambitious, global, sustainability campaign.

Good Spirited is launching across the more than 150 markets where Bacardi sells its brands, including more than 75 offices and 27 manufacturing and bottling facilities, touching each employee.

“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, president and CEO of Bacardi Ltd., the world’s largest privately held spirits company. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

Since the company began tracking its global impacts on the environment in 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent. Some sustainable projects to date include using wind power for Bacardi rum in Puerto Rico, repurposing water used to clean barrels, mulching retired barrels for use on landscaping, switching from fossil fuel to hydro energy for Martini vermouth production in Italy, transforming leftover botanicals into fertilizer and livestock bedding, creating an energy efficient blending and shipping center in Scotland for Dewar’s and William Lawson’s Scotch, and transforming the historic Laverstoke Mill in England to a green-certified distillery for Bombay Sapphire gin, that will be powered using biomass and hydro-electrical energy sources.


Media Contacts

Patricia M. Neal/Amy Federman, +1.441.294.1110,

Keywords: Business & Trade | Bacardi Limited | Packaging | environment | greenliving | operations | sourcing | sustainability