Bombas Socks' One-for-One Model Helping to Warm Feet — and Hearts

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Bombas Socks' One-for-One Model Helping to Warm Feet — and Hearts

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Image credit: Bombas Socks

Friday, September 27, 2013 - 11:00am

CAMPAIGN: Sustainable Brands London 13

CONTENT: Article

New York-based startup Bombas Socks is poised to revolutionize the sock industry while spreading its message of pushing yourself to “Bee Better.”

Two years ago, after learning that socks are the more requested clothing item at homeless shelters, founders David Heath and Randy Goldberg decided to create a company based on the TOMS shoes plan: One for One.

Not only did Heath and Goldberg plan that for every pair of socks sold, they would donate one to a person in need, they knew that they needed to create the perfect sock. With all the new designs in the apparel industry in the past couple of decades, socks have pretty much stayed the same; they are more or less an afterthought. Heath and Goldberg worked to create a sock to “look better, feel better and perform better.”

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Keywords: Responsible Production & Consumption | Environment | Events, Media & Communications | Innovation | Profit | Purpose | Responsible Business & Employee Engagement | Responsible Production & Consumption | Social Impact & Volunteering | competition | startups

CAMPAIGN: Sustainable Brands London 13

CONTENT: Article

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