Campaign Redefines Running as a Social Activity

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Campaign Redefines Running as a Social Activity

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Redefining #running http://nyti.ms/10JG9X6 the new girl's night out via @NYTimes @NewBalance

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Print ads from the New Balance “Runnovation” campaign show an early morning group workout, left, and women on a night run.

Monday, July 15, 2013 - 3:30pm

CONTENT: Article

By Andrew Adam Newman
Published July 8, 2013

ONCE perceived as largely a solitary pursuit, running today is a more social endeavor, as runners train with friends for shorter races like five-kilometer charity runs. And rather than a single-minded pursuit, running increasingly is just one aspect of participation in a Tough Mudder obstacle course competition, triathlon or boot camp-style fitness class.

Now, New Balance hopes to capture this newer ethos of running with a campaign it calls “Runnovation” that promotes running as more of a social activity and part of a training regimen.

“Redefine girls’ night out,” says the headline of one print ad that shows a group of women running in Boston at night. “Thursday night. 9:15 p.m.,” the copy continues. “Some go out. Others go out and make excellent happen. The night is yours. This is Runnovation.”

Continue to The New York Times to read the full article.

Keywords: Health & Healthcare | Health | New York Times | Wellness | exercise | new balance | november project | running | runnovation | social activities

CONTENT: Article

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