Cause Talk Radio: MSLGROUP's Scott Beaudoin Discusses New PurPle Index and How Brands Can Benefit

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Cause Talk Radio: MSLGROUP's Scott Beaudoin Discusses New PurPle Index and How Brands Can Benefit

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.@msl_group's @scottbeaudoin chats with @TweetCMF about the #MSLPurple Index & how brands can benefit: http://3bl.me/mm55y4 #CSR
Friday, April 12, 2013 - 12:45pm

CAMPAIGN: PurPle: Purpose + People

CONTENT: Multimedia with summary

MSLGROUP’s Scott Beaudoin chats with Cause Talk Radio hosts Megan Strand and Joe Waters about the new PurPle Index which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose with the financial performance to boot. They cover why WalMart ranked #1 overall and question how Target fell off the map, and provide tips for companies and nonprofits alike to benefit from this new research.

Keywords: Social Impact & Volunteering | Business and Social Purpose | MSLGROUP | Research, Reports & Publications | Social Engagement

CAMPAIGN: PurPle: Purpose + People

CONTENT: Multimedia with summary

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