Developing and Implementing your Corporate Citizenship Strategy

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Developing and Implementing your Corporate Citizenship Strategy

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Developing and implementing your corporate citizenship strategy

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Thursday, October 24, 2013 - 11:20am

Corporate citizenship strategies are as unique as companies themselves; what works for one based on industry, priorities, and even geographic region may not work elsewhere. Developing a corporate citizenship strategy which is consistent with an overall corporate identity is one of the most important challenges for a citizenship professional. Confidence in your strategy and direction is a key part of making the difficult choices in your citizenship portfolio whether you choose to focus your efforts narrowly, or allow more flexibility. It's not easy to refuse a grantee applicant, an executive request for funding, or a volunteer opportunity that just doesn't fit your strategic goals, but in some cases saying 'no' can lead to some extremely positive results. Conversely, a more open policy could be just the thing  to increase participation, excitement about being involved and greater employee satisfaction. 

To help you develop your corporate strategy and orchestrate its execution we invite you to join us for our November webinar entitled Focus and Flexibility: The Strategy of “Yes” and “No”. We hope you can learn from our  member company representatives  about how to make informed decisions about saying “yes” or “no” to individual opportunities, and also learn some ways in which you can communicate those decisions clearly.

Our featured member companies this month have successful intentional strategies. When snack and food company Mondelez International was established  as a spinoff of the former Kraft Foods Inc. group they had a clean slate which  meant decisions had to be made, articulated to their stakeholders, and executed effectively. Nicole Robinson, President of the Mondelez International Foundation and Senior Director for Corporate Community Involvement, will speak about their focus on issues of hunger, nutrition, and physical activity in conjunction with their natural alignment to the brand of the company and the needs of the community.

Old National Bank has a well-deserved reputation for community involvement. As a community bank they view themselves as an active partner in neighborhoods well beyond providing excellent financial services. Their citizenship portfolio includes broad employee volunteering efforts, environmental sustainability and a  financial literacy education program. Amy Casavant, the AVP for/of Volunteer & Work Life Programs Manager at Old National Bank will walk us through her broad portfolio and the many goals of the bank’s community-centric approach.

Whether your company is in the process of revamping its citizenship strategy, narrowing its focus, or expanding its efforts, join us to hear how these companies successfully manage the decisions, execution, benefits, and consequences of their individual strategies.

Click here to register for the webinar on November 6, 2013 at noon ET and follow the conversation on Twitter #BCwebinar.

Keywords: Volunteerism & Community Engagement | CSR programs | Corporate citizenship strategies | Volunteerism & Community Engagement | communications | environmental sustainability | volunteering efforts