Excellent Rocks Pink with Pride: Episode 5

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Excellent Rocks Pink with Pride: Episode 5

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#OliviaCulpo takes the runway in the #NewBalance Lace Up for the Cure inspired dress http://3bl.me/yswfkb designed by Jacqueline Quinn

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Wednesday, October 17, 2012 - 11:25am

CAMPAIGN: Lace Up for the Cure

CONTENT: Multimedia with summary

In episode 5 of this video series, we go behind the scenes for the unveiling of a one-of-a-kind dress in honor of breast cancer awareness month. Inspired by the New Balance Lace Up for the Cure 860v2 shoe (a line adorned with the Susan G. Komen running ribbon). In this episode, excellent takes the runway for a special fashion show event at the New Balance Boston store. Watch designer Jacqueline Quinn, 2012 Miss USA Olivia Culpo and survivors, reflect on the emotional reactions to the dress. Let's make a cure happen.

Watch Episode 1

Watch Episode 2

Watch Episode 3

Watch Episode 4

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. To learn more about how New Balance Makes Excellent Happen, please visit www.newbalance.com.

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Keywords: Social Impact & Volunteering | Jacqueline Quinn | breast cancer | breast cancer awareness | design | lace up for the cure | new balance | new balance gives back

CAMPAIGN: Lace Up for the Cure

CONTENT: Multimedia with summary

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