Getting a Good Return on CSR Investment - CSR Minute for November 7, 2013

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Getting a Good Return on CSR Investment - CSR Minute for November 7, 2013

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Getting a good return on #CSR Investment http://3bl.me/5fw6v2 New #CSR Minute from @3BLMedia #ROI

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Thursday, November 7, 2013 - 1:45pm

CAMPAIGN: The CSR Minute

CONTENT: Press Release

A new study on reputation and corporate social responsibility by the Reputation Institute suggests that there’s a strong business case to be made for CSR. Seventy-three percent of consumers across the 15 largest markets in the world are willing to recommend companies that are perceived to be practicing CSR as part of their business strategy. The problem is, only five percent of companies are seen as delivering on those promises. Where’s the return on that CSR investment,asks Forbes Chief Insights Officer Bruce Rogers in a recent blog post. With millions spent on CSR, a five percent “return” is a poor ROI. Rogers quotes Kasper Ulf Nielsen, an Executive Partner at Reputation Institute, on the disconnect: “The problem companies are facing is that consumers do not know what the companies are doing in the areas of citizenship, governance, and the workplace. Sixty percent of consumers across the 15 largest markets are neutral or not sure if the companies can be trusted. The reasons are two: companies have not communicated about the things they do in a relevant and clear way, and secondly, they are doing many programs not relevant to their stakeholders.” According to Nielsen, it all tracks back to strategic integration: CSR practices must be integral to a company’s business and not an add-on, and must be present throughout every department of a company, from supply chain to disposal.  The Reputation Institute’s study proves that there’s business value in CSR still to be unlocked, more than enough to justify the increasing millions being invested in the practices. I’m John Howell for 3BL Media.

For more on this and other stories, go to 3blmedia.com

Video Source: Getting a Good Return on CSR Investment

Keywords: 3bl Media | Sustainable Finance & Socially Responsible Investment | CSR Investment | CSR Minute | Investment | ROI | csr

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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