Going Green The New Business Model for Las Vegas

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Going Green The New Business Model for Las Vegas

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Vegas is going #green http://3bl.me/f6sevz @Justmeans @Sangeeta_Haindl #sustainability

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Friday, July 5, 2013 - 9:00am

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The Las Vegas Strip is known for its opulence, glamour and glitz, for being an adult playground, home to the world's best known casinos, but now it becoming known for being green and where not being wasteful is a key part of the City's business model. Sin City has been reinventing itself and is has become a model town of sustainability.

Las Vegas is struggling to meet the water and energy demands of its 500,000 plus residents, which excludes the 40 million tourists who visit every year. Nevada is one of seven states that is dependent on the over-stretched Colorado River for its water supply, which is one of the most heavily plumbed and litigated river systems in the world. It is a critical reservoir for tens of millions of agricultural and municipal users from Wyoming to the Mexican border. The river is now in a very serious condition and the death of the river system will have huge implications for every resident, visitor and business in Las Vegas.

As a result the casinos have devised practical methods of saving water. At Caesars, water conservation is integral to its Code Green environmental strategy and it has installed aerators in the sink and shower heads to minimise water flow and low flush toilets that use just 1.28 gallons per flush compared to the standard 1.6 gallons. The Palazzo has been innovative with its water conservation and has accessed the underground stream that runs beneath Las VegasBoulevard. The water in this stream has been put through a nano-filtration system that makes it safe for irrigation purposes on the property; this has helped save around 5m gallons of water a year.

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Sangeeta Haindl is a staff writer for Justmeans on Social Enterprise. When not writing for Justmeans, Sangeeta wears her other hat as a PR professional. Over the years, she has worked with high-profile organizations within the public, not-for-profit and corporate sectors; and won awards from her industry. She now runs her own UK consultancy: Serendipity PR & Media.
 
Keywords: Responsible Production & Consumption | Cause Global | Green Companies | Social Entrepreneurship | Social investment | Venture Philanthropy | best practices | funding | nonprofit organizations | social innovation

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