Guest Post: Turning Strong CSR Stories Into New Meaning For Your Employees

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Guest Post: Turning Strong CSR Stories Into New Meaning For Your Employees

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Turning Strong #CSR Stories Into New Meaning For Your #Employees: http://bit.ly/WFTL2L
Friday, October 19, 2012 - 9:00am

CAMPAIGN: 3BL Blogs

CONTENT: Blog

A strong CSR report provides an excellent starting point for your brand to achieve a meaningful position in the hearts and minds of your employees

That’s because, according to a recent Forbes report, CSR and employee engagement work hand in hand:

  • Hewitt & Associations found that, “the more a company actively pursues worthy environmental and social efforts, the more engaged its employees are”.
  • The Society for Human Resources Management found that for companies with strong sustainability programs, “morale was 55% better, business process were 43% more efficient, public image was 43% stronger, and employee loyalty was 38% better”.
  • Towers and Watson reports that firms with highly engaged employees have three time the operating margin of those which don’t.
  • Gallup say these firms have four time the earnings per share.
  • PriceWaterhouseCoopers claims that 88% of millenials choose employers based on strong CSR values; 86% will leave if employer’s CSR values no longer meet their expectations.

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Keywords: Diversity & Inclusion | Diversity & Inclusion | Forbes report | csr | emotive brands | employees

CAMPAIGN: 3BL Blogs

CONTENT: Blog

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