HEINEKEN's Value Chain

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HEINEKEN's Value Chain

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.@HEINEKENCorp identified actions to take at each point throughout its #value chain – view graph here: http://bit.ly/1hIZZsK

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Our Value Chain

Wednesday, March 12, 2014 - 9:00am

CAMPAIGN: Sustainability at HEINEKEN

CONTENT: Article

We’re using our global scale throughout our value chain; from crop to consumer, barley to bar.

In each of the stages, starting with agriculture, we assess our energy, water and CO₂ impacts. We do this for our own breweries, upstream with suppliers and downstream for points of consumption.

We want to use our products to benefit society, and we’re working to do that through our brands and sales channels. And we want to improve our performance, so we’ve identified actions to take at each point throughout the value chain.

Brewing a Better Future: It is HEINEKEN's strategy for creating shared, sustainable value: for our company, for society and for the planet. And it is fundamental to how we do business. Developed with our stakeholders and based on insight into global trends, our strategy focuses on the four areas where we can make the biggest difference: waterCO2local sourcing and responsible consumption. These are underpinned by our values and behaviours: living our values, leading by example, and working together to make a difference.

Keywords: Responsible Business & Employee Engagement | Energy | Heineken | Value Chain | brewing a better future | co2 | supply chain | water

CAMPAIGN: Sustainability at HEINEKEN

CONTENT: Article

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