H&M Wants Your Fashion Discards by Offering Discounts

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H&M Wants Your Fashion Discards by Offering Discounts

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.@HM wants your #fashion discards by offering discounts http://bloom.bg/120xT5n via @BloombergNews

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Wednesday, June 26, 2013 - 12:30pm

CONTENT: Article

By Katarina Gustafsson

Hennes & Mauritz AB (HMB) says it has a solution to tight cotton supplies and the piles of old garments choking landfills worldwide: convince consumers to recycle cast-offs by offering discounts on yet more clothing.

H&M, which won notoriety three years ago when some of its unsold inventory was shredded and left for trash on a New York City street, says the initiative will limit waste in the fast-fashion industry the company helped spawn.

Continue reading Bloomberg's profile of H&M's clothing recycling efforts.

Keywords: Responsible Production & Consumption | Bloomberg | Fashion | H&M | Hennes & Mauritz AB | Recycling | clothing discounts | clothing recycling

CONTENT: Article