How to Stand Out From the Pack of Tech Giants Reaching for 100% Green Power

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How to Stand Out From the Pack of Tech Giants Reaching for 100% Green Power

SAP joins Google, Apple and others in setting the target. But they're taking different routes to get there. Is buying renewable-energy credits enough?
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Monday, March 24, 2014 - 2:20pm

CAMPAIGN: SAP's Sustainable Corporate Strategy

CONTENT: Article

Software giant SAP plans to figuratively power its operations worldwide with 100% renewable electricity by the end of this year, according to its sustainability report released today. The move is aimed at helping the company offset its growing carbon emissions.

The company plans to buy renewable energy credits to achieve that goal, which is arguably the easiest and cheapest way to do it. This isn't the first time SAP has bought credits: it has been doing so since 2009, when it announced a plan to lower its carbon footprint to the 2000 levels by 2020.

But the software developer is staring at rising – not shrinking – carbon emissions as a result of the growth of its cloud computing business, where a growing number of its customers who previously used their own computers to run SAP software and store data are now using SAP's data centers instead.

 

Continue reading about SAP and green power on theguardian >>

Original source: theguardian

Keywords: Energy | Apple | Google | SAP | carbon footprint | renewable electricity | renewables | tech giants

CAMPAIGN: SAP's Sustainable Corporate Strategy

CONTENT: Article

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