Jack Daniel’s/USO “Toast to the Troops” Campaign heads to Jacksonville for Stuffing

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Jack Daniel’s/USO “Toast to the Troops” Campaign heads to Jacksonville for Stuffing

7,500 USO Care Packages Will be Stuffed for Service Members By Volunteers and General Public; Free Concert by Army Vet Craig Morgan
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"Toast to the Troops" @Brown_Forman http://3bl.me/a48yrb care package stuffing party for servicemen and women serving overseas #CSR

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Wednesday, July 10, 2013 - 3:15pm

CONTENT: Press Release

LYNCHBURG, Tenn., July 10, 2013 /3BL Media/ – The 19th Jack Daniel’s/USO “Toast to the Troops” Care Package Stuffing Party will hit Jacksonville, FL, on July 11 for a fun-filled day at The Jacksonville Landing where dedicated volunteers and the general public will fill 7,500 care packages for our servicemen and women serving overseas.  

A dedicated group of military spouses, USO volunteers and Jack Daniel’s employees and friends will stuff the bulk of the care packages from 2 p.m.-6 p.m., but the famed distillery is asking the general public to stop by The Jacksonville Landing from 11 a.m.-6 p.m. to stuff a bag of their own.  Each care package will include a “toast” card – a personal message of support for our troops.

The stuffing lines will be located on Hogan Street between The Landing and Times-Union Center building.  All supplies for the care packages will be provided.

Following the care package stuffing, a free and open-to-the-public concert will be held by ten-year Army veteran and country music superstar Craig Morgan at 7 p.m. in The Landing’s Courtyard.  (The Landing is a non-ticketed venue and is standing room only.  Chairs, coolers, cans, bottles and glass are not allowed on the property.)

Since the first Toast to the Troops event in 2005, 18 stuffing events have been held across the country delivering more than 165,000 Operation USO Care Packages to our troops serving overseas.  In addition to the toast card message of support, the packages include items requested by service members, such as prepaid international calling cards, toiletries, sunscreen, playing cards, disposable cameras and snacks.

“Jack Daniel’s has a long and proud history of supporting our military, and we’re happy to bring this event to Jacksonville,” said Jennifer Powell, Senior Brand Manager for Jack Daniel’s.  “We hope our friends in the area will stop by during the day to stuff their own care package and let our nation’s heroes serving in harms’ way know how much they are loved and supported.”  

“I’ve said it before, but being part of every Toast event over the past eight years has been a really rewarding experience for me,” said Craig Morgan.  “Our nation’s service members and their families sacrifice so much for us on a daily basis and I hope everyone will come out and join us for what promises to be a great day to honor and support these heroes.”

“For so many of our troops serving overseas this summer these care packages will serve as a touch of home and a ‘thank you’ on behalf of so many Americans,” said Kelli Seely, USO Senior Vice President of Development and Chief Development Officer.  “Thank you to the volunteers, Jack Daniels’ employees, and the public for their support of this event and our troops.”

One of country music’s best-loved artists, Craig Morgan has made a name for himself with massive radio airplay of his signature hits:  “Bonfire,” “Almost Home,” “Redneck Yacht Club,” “That’s What I Love About Sunday,” “International Harvester” and "This Ole Boy," the title track to his latest album. The project boasted a Top 5 album debut on Billboard’s Top Country Albums chart. He's just released the soulful single "Wake Up Loving You" from a new album due later this year on Black River Entertainment. Craig received one of country music’s highest honors when he was inducted as a member of the Grand Ole Opry in 2008.  Prior to becoming a country music and TV sensation, he spent over 10 years of active duty in the Army and an additional nine years in the Army Reserves.  He is an avid supporter of America’s military personnel and a recipient of the 2006 USO Merit Award.

Due to heightened security, individuals can no longer send letters and packages addressed to “Any Service Member.”  The Operation USO Care Package program is the best way to send a message of encouragement directly to troops and provide a touch of home.  The USO has distributed more than two million care packages since the program began in 2003.  More information on the Operation USO Care Package program and other USO programs supporting active duty military and their families can be found at www.uso.org.


About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails. 

Jack Daniel’s encourages its friends to drink responsibly.

About the USO

The USO lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors and families of the fallen. The USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff.


Molly Williamson (615) 780-3367

Jill Meyer (615) 973-7319

Keywords: Volunteerism & Community Engagement | Brown-Forman | Jack Daniel's | Toast to the Troops | USO volunteers | care packages | csr | drinking responsibly | jack daniel's employees | service men and women

CONTENT: Press Release