KFC’s ‘Add Hope’ Raises Millions

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KFC’s ‘Add Hope’ Raises Millions

by TMO Reporter
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.@KFC’s ‘#AddHope’ raises millions http://bit.ly/1f0PSRN via @themediaonline

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Wednesday, January 8, 2014 - 8:00am

CAMPAIGN: 2013 World Hunger Relief

CONTENT: Article

South Africans have come together behind KFC’s 2013 Add Hope campaign, helping the brand’s efforts to tackle high levels of hunger among the country’s children. A total of R3.7 million was raised by customers during October’s World Hunger Month. [...] KFC franchisee’s also contribute to Add Hope, with this year’s contribution totaling R23 million which will be added to the customer donations, reaching a cumulative total of R46 million for 2013. Read more...

*Originally published on The Media Online on November 22, 2013

Keywords: Social Impact & Volunteering | Add Hope | KFC | KFC Africa | South Africa | The Media Online | World Hunger Relief | Yum! Brands | corporate social reponsibility | csr | hunger relief

CAMPAIGN: 2013 World Hunger Relief

CONTENT: Article

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