KFC Encourages Customers to Ditch the Salt

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Keywords: Health | Corporate Social Responsibility | Franchising | KFC | Salt Awareness Week | World Salt Awareness Week | Yum! Brands | csr

KFC Encourages Customers to Ditch the Salt

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.@KFC encouraged customers to ditch the #salt http://bit.ly/1jhxVfv via @franchisingau @YumBrands
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Friday, March 21, 2014 - 4:00pm

KFC has launched a national initiative in support of World Salt Awareness Week, and it encourages Australians to reduce their salt intake when they visit the chicken chain's restaurants and drive-thru outlets.

From 10 to 16 March KFC staff will wear special uniforms to promote the cause, including a t-shirt that reads “ask me for unsalted chips!”

Continue reading the original article on Franchising: http://bit.ly/1jhxVfv

About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with over 38,000 restaurants in more than 120 countries and territories. Yum! is ranked #213 on the Fortune 500 List and generated revenues of more than $12 billion in 2011. The Company’s restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving and consistent shareholder returns.