Keep America Beautiful Kicks Off Third Annual Recycle-Bowl Competition

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Keep America Beautiful Kicks Off Third Annual Recycle-Bowl Competition

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To be or #berecycled! Registration opens for #KeepAmericaBeautiful 2013 #Recycle-Bowl K-12 #recycling competition.

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Tuesday, August 6, 2013 - 12:15pm

CAMPAIGN: Recycle-Bowl

CONTENT: Press Release

STAMFORD, Conn., Aug. 6, 2013 /3BL Media/ – Keep America Beautiful (KAB), the nation’s leading nonprofit that brings people together to build and sustain vibrant communities, is again teaming up with Nestlé® Pure Life®, a brand of  Nestlé Waters North America, to announce the launch of the third Recycle-Bowl youth recycling competition.

Last year more than 1,500 elementary, middle- and high-schools around the country, representing more than 900,000 students, participated in this fun and exciting race to collect the most recyclable material, and learn about waste reduction and environmental responsibility through in-school recycling. Schools that participate in the Recycle-Bowl competition recycle 10 percent more than schools that don’t participate.

Registration for this incentive-based recycling competition is now open to all public and private schools in the United States at the Recycle-Bowl website at The competition runs from Oct. 21 through Nov. 15, 2013, culminating on America Recycles Day. Participating schools will track and report how much recyclable material they collect for a chance to win prizes. At the close of the four-week competition, the school in each state (and the District of Columbia) that collects the most recyclable material per capita will win $1,000. A national champion will then be chosen from among the statewide winners to receive an additional grand prize.

“Inspiring young people to recycle at school reinforces the importance of recycling everywhere, whether at home or on-the-go,” said Kelley Dennings, senior director of recycling, KAB. “And while students are becoming better recyclers, their school facilities are also increasing their capacity to handle and recover more recyclable materials, thus creating better and more efficient systems for reducing the school’s waste.”

New to the competition this year are food scrap and waste reduction benchmarking divisions. Schools that collect food scraps for composting can see how they rank against other schools. Moreover, for schools that provide recycling data and trash data, Keep America Beautiful will calculate a waste reduction winner. Educational recycling activities will also be provided online and through a registration toolkit.

Recycle-Bowl is sponsored by Nestlé Pure Life. “The Nestlé Pure Life brand and Nestlé Waters North America are eager to see more recycling take place in our nation’s schools,” said Heidi Paul, vice president of corporate affairs for Nestlé Waters North America. “We’re proud to partner with Keep America Beautiful on this important recycling initiative.”

About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a network of more than 1,200 affiliate and participating organizations including state recycling organizations, Keep America Beautiful works with millions of volunteers to take action in their communities through programs that deliver sustainable impact. Keep America Beautiful offers solutions that create clean, beautiful public places, reduce waste and increase recycling, generate positive impact on local economies and inspire generations of environmental stewards. Through its programs and public-private partnerships, Keep America Beautiful engages individuals to take greater responsibility for improving their community’s environment. Its intent is to build and sustain vibrant communities that are socially connected, environmentally healthy and economically sound. For more information, visit and follow @kabtweet on Twitter.

About Nestlé Waters North America
The availability of healthful beverages is more important than ever, and Nestle Waters North America provides people with an unrivaled portfolio of bottled waters. The company’s bottled water brands in the U.S. include Poland Spring®, Deer Park®, Nestlé® Pure Life®, international brands Perrier® and S.Pellegrino®. In 2011, the company introduced a line of ready-to-drink teas which now includes Nestea®, Sweet Leaf® and Tradewinds®. These well-known brands have led Nestlé Waters North America to be third largest non-alcoholic beverage company by volume in the U.S.  Based in Stamford, Conn., with 7,500 employees Nestle Waters is reducing its environmental footprint across its business and working with others to improve recycling rates in North America. The company is also committed to creating shared value and being a good neighbor in the 94 communities where it has operations in the U.S.  



Lynn Markley
+1 (203) 659-3072
Keep America Beautiful
Larry Kaufman
+1 (203) 659-3014
Keep America Beautiful
Keywords: Education | Cause Marketing | Community | Corporate Social Responsibility | Education | Engagement | Environment & Climate Change | Event | Green Marketing | K-12 recycling competition | Keep America Beautiful

CAMPAIGN: Recycle-Bowl

CONTENT: Press Release