Lego Sets Target to Replace ABS with a Sustainable Resin

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Lego Sets Target to Replace ABS with a Sustainable Resin

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.@Lego_Group looking for #sustainable replacement for ABS, its signature bricks material. http://bit.ly/1k9ACAK @Justmeans via @3BLMedia

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Tuesday, February 25, 2014 - 2:00pm

CAMPAIGN: CSR Blogs

CONTENT: Blog

(3BL Media/Justmeans) – Lego A/S is looking for a sustainable replacement for ABS, its signature bricks material. The company has set a target to find and use a sustainable alternative to replace ABS by 2030. The company says that the challenge is to identify a new resin that will be sustainable and yet be able to meet the same characteristics as the material of its current locking building blocks.

Lego’s toys are passed down from one generation to the next because of the high durability of the material. Therefore, the company’s goal is to find a sustainable alternative that is just as durable as the existing material. While the search is still in its early stages, Lego has already tested material using an impact modified polylactic acid; the test results are “very, very close.”

Click here to read more and comment on Justmeans.

 

Vikas Vij - Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.

 

Keywords: Responsible Business & Employee Engagement | ABS | Corporate Social Responsibility | Green Companies | Justmeans | Responsible Business & Employee Engagement | csr | lego | sustainability

CAMPAIGN: CSR Blogs

CONTENT: Blog

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