More Chinese Firms Focusing on Charity Work

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More Chinese Firms Focusing on Charity Work

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A charity promo is displayed during the 2013 China Charity Festival. Companies in China are focusing more on charity, an undertaking that is considered a crucial part of corporate social responsibility, Jan 18, 2014. [Photo by He Yini / chinadaily.com.cn]

Representatives of award-winning organizations pose for photos during the 2013 China Charity Festival, Jan 18, 2014. [Photo by He Yini / chinadaily.com.cn]

Tuesday, January 21, 2014 - 12:30pm

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http://Companies in China are focusing more on charity, an undertaking that is considered a crucial part of corporate social responsibility.

Companies in China are focusing more on charity, an undertaking that is considered a crucial part of corporate social responsibility.

That is the message delivered during the China Charity Festival held on Jan 18, as representatives from award-winning companies, including Yum! China, Hengyuanxiang Group, and General Cable, shared their best practices of fulfilling their social responsibility in the past year.

"Social responsibility is very important for the sustainability of a company, and charity is a major part of it," said Long Weili, public affairs director of Yum! China.

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*Originally published on China Daily Europe

 

Keywords: Social Impact & Volunteering | Charity | China | Corporate Social Responsibility | china charity festival | social responsibility | sustainability | yum! | yum brands

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