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More than Murals

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Learn how @RSFSocFinance grantee @CreativeATX is using murals to transform people & place
Monday, February 10, 2014 - 10:55am

CAMPAIGN: Reimagine Money Blog

CONTENT: Article

This article was originally published in the Winter 2014 RSF Quarterly.

by Megan Mendenhall

A decade and a half ago, four graduate students from the University of Texas started with a small idea: to use the arts to support youth development. From this inspiration, they created the Theater Action Project, an interactive violence prevention program that offered drama-based activities to help youth deal with social issues. In 2003, with the addition of now-Executive Director Karen LaShelle, a new team developed dozens of additional programs that incorporated more art forms and creative means—puppetry, parades, filmmaking, drumming, mural arts—and the organization was eventually reborn as Creative Action. Today, Creative Action is Central Texas’ largest provider of afterschool programming, arts enrichment, and character education, serving 18,500 youth annually.

Since its founding, Creative Action has ignited and supported the academic, social, and emotional development of over 100,000 young people in Central Texas. By providing youth with hands-on programs that utilize art making, team building, and creative problem solving, Creative Action offers a fun and engaging way to equip children and teens with important life skills.

“In the wake of rising incidents of school violence and bullying in the late 1990’s, Creative Action was formed to help give young people opportunities to develop stronger social and emotional skills,” says LaShelle. “In order to succeed and thrive, students need an opportunity to develop what I call twenty-first century skills: empathy, creativity, appreciation of diversity, critical thinking, leadership, and job training.”

These skills help define what Creative Action calls “4C” students: creative artists, courageous allies, critical thinkers, and confident leaders. These transformative qualities are what drive the development of the organization’s programming as Creative Action continuously seeks ways to fully engage young people. Patrick Torres, Middle School and High School Program Director at Creative Action, explains, “For us, art is a pathway for personal development, and our mission to empower young people to become 4C students is what informs Color Squad’s impact on both individuals and communities.”

Creative Action sets itself apart by creating programs with a dual mission: to inspire youth to become 4C students while also transforming the world around them. This past summer, the organization initiated Color Squad, a project that provides aspiring young artists with opportunities to work with professional artists to install murals that renew public spaces. Youth, ages 14-20, deeply engage with the city and its history, and build important social and emotional skills as they remake neglected spaces into places of beauty, reflection, and inspiration.

“Color Squad is unique because of the way it uses the arts as a tool for both youth development and civic engagement,” notes Torres. “Not only does the program transform participants into 4C students, but it also transforms neighborhoods and communities. It shows how art can impact people and place.”

Creative Action’s teaching artists guide and mentor a team of 25 teens over the course of a semester to install murals that elevate and illuminate historically underserved neighborhoods. At the beginning of the project, teens conduct extensive research to identify neglected spaces that could benefit from beautification and place-making. Through interviews with key players in the community, as well as library and online research, the team investigates the space with an emphasis on history, community aspirations, and current challenges.

“For Color Squad, painting a mural isn’t just about creating a picture; it’s about community engagement, creating a shared space, discovering oneself and one’s city,” Torres explains. “We see in-depth research and connecting with the community as vital to the artistic process.”

Once the team has fully explored and understood the community, they design and construct a mural and a related public arts project. The project culminates with a public reception to celebrate the artwork, artists, and local community.

In May 2013, RSF Social Finance (RSF) gave a Seed Fund grant to Color Squad to provide 25 youth stipends for its first full year in operation. The intention of the Seed Fund is to support new initiatives with small, but catalytic grants. RSF received 160 applications for the 2013 cycle and Creative Action was one of eight organizations chosen to receive grant funding.

“Creative Action’s Color Squad stood out amongst other Education & the Arts applicants because of the community involvement component,” explains Ellie Lanphier, Program Associate of Philanthropic Services at RSF.  “This project includes co-creation and celebration with the local neighborhood, which showed a high level of dedication and willingness to dig deeper into the true needs of their community.”

This past summer, Color Squad implemented their pilot program: creating signage for an East Austin food truck, Tony’s Jamaican Food. The Color Squad team partnered with neon artist and professional sign-maker Todd Sanders of Austin’s Roadhouse Relics. Sanders shared his professional expertise and taught the teens how to design and create their own signs. “The highly visible work has already been grabbing attention in the community,” says Torres, “and other business owners have been asking about our services.”

After the success of the pilot, Color Squad plans to implement two projects a year, engaging 30 youth each semester and providing guest lectures with 15 local artists, designers, and architects throughout the year. In the fall of 2013, they revitalized and restored the beloved “Greetings From Austin” postcard mural, an iconic landmark of South Austin. Color Squad again teamed up with Sanders, as well as the Bouldin Creek Community, to help return the mural to its original splendor.

Color Squad partnered with local artist Todd Sanders to restore the iconic ‘Greetings From Austin’ mural. Photo by Todd Sanders

Next summer, Creative Action will get to work close to home. The non-profit will be relocating their headquarters to the Chestnut neighborhood of East Austin where an innovative redevelopment project is revitalizing this underserved region. This project is a collaborative partnership between a variety of organizations from both the for-profit and non-profit sector that have united to create a place rich with opportunities and resources.

To kick off their work in the neighborhood, Color Squad will be installing a community mural on Creative Action’s new building once complete. The mural will face the Metro rail so that it can be seen and enjoyed by commuters and visitors to the Chestnut neighborhood each day. Creative Action hopes to become a solid foundation for the community’s growth as a cohesive, innovative entity that welcomes and unites people of all ages and from all walks of life.

It’s clear that Creative Action’s Color Squad is making a mark on Austin’s art culture and local community. Their strategy of using the arts as a means for youth development and community engagement and revitalization offers a unique and innovative model for others.

“What is exciting about Color Squad is how the projects allow youth to create truly impactful art that actually changes public spaces,” voices Torres. “Through this process, we hope participating youth will be empowered as they discover how visual art can be bigger than just themselves, that their ideas and their work speaks to the whole community, and that they develop a greater sense of connection and purpose in their city.”

Megan Mendenhall is Communications Assistant at RSF Social Finance


Keywords: Education | Arts | Color Squad | Creative Action | RSF Social Finance | Volunteerism & Community Engagement | youth engagement

CAMPAIGN: Reimagine Money Blog

CONTENT: Article