Panera Bread Company Launches Purpose Marketing Campaign; Lowe’s Gives $2.4M to Schools; Toronto Hydro Wins CSR Award - CSR Minute for February 18, 2013

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Panera Bread Company Launches Purpose Marketing Campaign; Lowe’s Gives $2.4M to Schools; Toronto Hydro Wins CSR Award - CSR Minute for February 18, 2013

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.@panerabread launches purpose marketing campaign http://3bl.me/28ewvy @Lowes give $2.4M to schools @TorontoHydro wins #CSR award

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Monday, February 18, 2013 - 2:45pm

CAMPAIGN: The CSR Minute

CONTENT: Press Release

Panera Bread Company has launched a purpose marketing campaign with the slogan, “Live Consciously. Eat deliciously.” The campaign, which starts this week, will include messages on social media; digital, print, and outdoor ads; and television and radio commercials. Panera’s social responsible initiatives include donating unsold baked goods, starting the Panera Bread Foundation, working with Feeding America, and opening donation-based community restaurants under the Panera Cares program.

Lowe’s Charitable and Educational Foundation will give $2.4 million in grants to schools nationwide. The Lowe’s Toolbox for Education grants will go to 559 schools in 46 states. The funded projects include technology and safety improvements, library renovations, and outdoor learning environments. Since its start 2006, Lowe’s Toolbox for Education program has provided more than $34 million in grants to 7,500 schools, benefiting four million schoolchildren.

Toronto Hydro has won a top award for CSR from PR News, an organization that focuses on learning and training opportunities for the communications industry. Toronto Hydro was one of seven finalists in the Stakeholder Engagement category, and was selected as the winner based on its efforts to embed CSR in the organization and engage stakeholders for input. The company says it is committed to work with stakeholders to meet community needs while providing safe and reliable energy service.

For more information on these and other stories, go to 3blmedia.com

Video Source: Panera Bread Company Launches Purpose Marketing Campaign; Lowe’s Gives $2.4M to Schools; Toronto Hydro Wins CSR Award

Keywords: 3bl Media | Social Impact & Volunteering | Award | CSR Minute | Education | Lowes | Lowe’s Toolbox for Education | Panera Bread Company | Toronto Hydro | csr | purpose marketing

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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