Polycom, KGSR, and Make-A-Wish Partner to Make Wishes Come True at SXSW®

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Polycom, KGSR, and Make-A-Wish Partner to Make Wishes Come True at SXSW®

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KGSR #SXSW Live Broadcast starts today! Polycom, KGSR, and Make-A-Wish partner to make dreams come true @inciteimpact http://3bl.me/zsh5nc
Wednesday, March 13, 2013 - 11:00am

CAMPAIGN: KGSR SXSW® (South by Southwest®) Live Broadcast

CONTENT: Press Release

Austin, TX., March 13, 2013 /3BL Media/ – Polycom presents the annual KGSR SXSW® (South by Southwest®) Live Broadcast at the stylish and luxurious W Austin, March 13th thru March 16th.  For a five dollar donation to the Make-A-Wish Central & South Texas, guests enjoy four hours of exclusive, live interviews and performances from featured SXSW® artists.  This year’s lineup includes The Courtyard Hounds, Fitz & The Tantrums, Charlie Mars, Michael Kiwanuka, Third Eye Blind, ZZ Ward, Steve Earle and a special performance by Emmylou Harris & Rodney Crowell.

As the exclusive technology partner for the broadcast, Polycom, the global leader in open standards-based unified communications and collaboration (UC&C), will be live streaming all four days of the event at www.kgsr.com. During intermissions, viewers will be able to watch the personal stories of strength, hope and joy shared by Austin area Wish Kids and their families.  “We’re excited to be partnered with KGSR and Make-A-Wish for another year”, said John Antanaitis, Polycom’s Vice President of Product and Alliance Marketing, “SXSW is a special time in Austin, and we’re glad to be able to share the excitement of the broadcast and the inspirational stories of the Wish Kids with folks around the world through our live stream. Last year we were able to grant several wishes with the broadcast proceeds and hope to exceed that this year.”

During the broadcast, both in studio and at home viewers will have an option to text to donate to Make-A-Wish. In 2012, the broadcast raised over $16,000. 

About Polycom

Polycom is the global leader in open, standards-based unified communications and collaboration (UC&C) solutions for voice and video collaboration, trusted by more than 415,000 customers around the world. Polycom solutions are powered by the Polycom® RealPresence® Platform, comprehensive software infrastructure and rich APIs that interoperate with the broadest set of communication, business, mobile and cloud applications and devices to deliver secure face-to-face video collaboration in any environment. Polycom and its ecosystem of over 7,000 partners provide truly unified communications solutions that deliver the best user experience, highest multi-vendor interoperability, and lowest TCO. Visit www.polycom.com or connect with us on Twitter, Facebook, and LinkedIn to learn how we’re pushing the greatness of human collaboration forward.

About KGSR

KGSR is Austin’s best known playlist of artists from the 90’s to today. Known for presenting some of Austin’s longest running, live music events including Blues on the Green and Unplugged at the Grove, KGSR is characterized by its strong commitment to the local community and its long- standing on-air personalities. KGSR has won countless awards from its peers, including station of the year many times at the Gavin Awards. Called one of "10 Stations That Don't Suck" by Rolling Stone magazine, KGSR is a singular signal in a unique city.


About Make-A-Wish

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. The Foundation’s mission reflects the life-changing impact that a Make-A-Wish® experience has on children, families, referral sources, donors, sponsors, and entire communities. Locally, the Central & South Texas chapter covers 40 counties in Texas and has granted over 3,200 wishes since it was founded in 1984, including granting 228 wishes last year. Make-A-Wish grants a wish every 40 minutes and impacts volunteers who serve as wish granters, fundraisers, special events assistants, and in numerous other capacities.


Cynthia McGrail
+1 (512) 832-4092
Keywords: Media & Communications | Austin | Engagement | Events, Conferences & Webinars | Live Broadcast | Media & Communication | SXSW | Volunteerism & Community Engagement | cause marketing | community | incite

CAMPAIGN: KGSR SXSW® (South by Southwest®) Live Broadcast

CONTENT: Press Release