Redbox Donates 10,000 DVDs to U.S. Troops Abroad

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Redbox Donates 10,000 DVDs to U.S. Troops Abroad

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.@Redbox donates 10,000 DVDs to U.S. Troops serving overseas http://3bl.me/det99r @justmeans #csr #socialenterprise

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Monday, January 14, 2013 - 4:45pm

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Redbox has pledged to donate more than 10,000 DVDs through 2013 to American soldiers serving overseas. The program is inspired by the mission of a World War II veteran, Hyman Strachman and his family, to provide entertainment to the troops. Redbox is carrying out this program with support from Packages From Home, Operation Gratitude and the USO.

The idea of DVDs to entertain soldiers came up when the dedicated 93-year-old war veteran Strachman and his family got in touch with Redbox leaders. The company was inspired by the idea and decided to leverage its DVD collection to give shape to this program. The donation program launched during the holiday season and will continue through 2013 in partnership with Packages From Home.

Packages From Home is a nonprofit involved in the delivery of care packages to deployed American military troops. It also helps put together activities to boost the morale of veterans. Redbox has already sent nearly 6,000 DVDs to forward-deployed troops throughout Kandahar in Afghanistan, and plans to donate DVDs regularly through Packages From Home. For the holiday celebrations, the employees from the company created care packages that included a donation of over 1,500 DVDs for Operation Gratitude.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.

 
Keywords: Social Impact & Volunteering | Cause Global | Social Entrepreneurship | Venture Philanthropy | best practices | social innovation

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