SAP to Launch First Integrated Report With Live Webinar Featuring Sustainability Chief Peter Graf and Other Experts

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SAP to Launch First Integrated Report With Live Webinar Featuring Sustainability Chief Peter Graf and Other Experts

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.@sustainableSAP to launch its first integrated report with live webinar feat. #Sustainability Chief Peter Graf
Tuesday, March 12, 2013 - 3:15pm

CAMPAIGN: SAP's Sustainable Corporate Strategy

CONTENT: Press Release

NEW YORK, Mar. 12, 2013 /3BL Media/ - The Innovation Bottom Line, MIT Sloan Management Review's recent study on sustainability and business, reports that nearly 50 percent of companies have changed their business models as a result of sustainability opportunities, with another 37 percent of respondents reporting a profit from sustainability.

Sustainability is about more than going green and is driving a fundamentally different approach to business, innovation and profit models. One of the key drivers of this trend is Integrated Reporting of financial and non-financial (e.g., sustainability) metrics.

On Monday, March 25, 2013, SAP will host a webinar to launch and introduce its first Integrated Annual Report, which combines the company’s sustainability and financial performance results. The release of this integrated report represents a significant milestone in the company's journey towards making sustainability central to its overall corporate strategy.

SAP has reported on its sustainability performance since 2008 and has been a strong proponent of non-financial and integrated reporting. The company has received numerous recognitions for its forward-looking, multimedia approach. For viewers, this live webinar will be a rare opportunity to participate in an open dialogue on the challenges and best practices of SAP's new Integrated Report with senior leadership.

Speakers will include SAP Chief Sustainability Officer Peter Graf, CSRwire's Editorial Director Aman Singh and other third-party sustainability experts, who will provide their perspectives on the major successes and key challenges for corporate sustainability. The discussion will include an overview of SAP's sustainability results for 2012, what's next for the technology company and an overarching debate on:

  • How financial and non-financial measurements are interrelated
  • The connections between financial performance and management of natural and human resources.
  • How creating an integrated report can become a powerful tool to drive integrated systems thinking and understanding how sustainability is material to your corporation.
  • The role of sustainability in SAP's market-leading technology innovation.


Date: March 25, 2013

Time: 11:00am ET

Event hashtag: #SAPIntegrated

Where: RSVP here and send out the following tweet:

I will join @sustainableSAP @csrwire & @amansinghcsr on 03/25 to discuss #SAP's 1st Integrated Report! #sapintegrated

About SAP:

As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Keywords: Reports | Peter Graff | SAP | The Innovation Bottom Line | integrated report | sustainability | webinar

CAMPAIGN: SAP's Sustainable Corporate Strategy

CONTENT: Press Release