Sappi Fine Paper North America's eQ Journal 004: Taking the Guilt Out of Paper Sets the Facts Straight

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Sappi Fine Paper North America's eQ Journal 004: Taking the Guilt Out of Paper Sets the Facts Straight

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eQ Journal 004 cover

Tuesday, April 3, 2012 - 3:35pm

CAMPAIGN: eQ

CONTENT: Press Release

(3BL Media) Boston, MA - April 3, 2012 - Sappi Fine Paper North America today announced the release of eQ Journal 004, an in-depth, myth-busting look at sustainable forestry. Grounded in facts and science, this edition of eQ Journal presents how sustainable forestry protects air and water quality, supports biodiversity of plants and wildlife and results in healthier forests.

This edition also challenges the assumption that the best thing for a forest is to leave it in its natural state. It illustrates that in fact, sustainable forest management creates biodiversity in age classes which helps support a wide variety of bird and animal species, as well as the long-term vitality of the forest. To examine the true benefits of a well-managed forest, eQ Journal 004 draws on thought-provoking expertise from Sappi foresters, an academician, a conservationist and a third-generation logger. This edition also shares insights from Hans Wegner, chief sustainability officer of National Geographic Society, regarding how his organization is supporting sustainable forestry.

"As a global leader in the forest products industry, we want consumers to understand the environmental, social and economic benefits of working forests," said Laura Thompson, Ph.D., director of technical marketing and sustainable development, Sappi Fine Paper North America. "Sustainable forest management practices are utilized to help deliver on society's demands for wood products while preserving forest health and biodiversity," added Thompson.

eQ Journal 004 also reveals details about Sappi's best practices at its mills in Cloquet, Minn. and Skowhegan, Maine, including routine visits to harvest sites to ensure plans comply with Best Management Practices- criteria essential to securing chain of custody certification for the company's products. To learn more about sustainable forestry initiatives at Sappi's Cloquet Mill, watch "Taking the Guilt out of Paper."

The current and past editions of eQ Journal are available online through Sappi's eQ microsite, home to the latest and most trusted information regarding sustainability in our industry. To request a printed copy of eQ Journal 004, visit sappi@shore.net or call 800-882-4332.

About Sappi Fine Paper North America

Sappi Fine Paper North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers and market pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world's leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi's release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring and other decorative surfaces. An integrated pulp and paper producer, with state-of-the-art pulp mills, Sappi is the third largest seller of hardwood pulp in North America.

Sappi Fine Paper North America is a subsidiary of Sappi Limited, a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in eight countries, sales offices in 35 countries, and customers in over 100 countries around the world. For more information, visit: www.sappi.com/na.

Keywords: Environment | Environment | Trees | sappi fine paper company

CAMPAIGN: eQ

CONTENT: Press Release

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