Sea Changes in Sustainability: Michael Kobori, Levi Strauss - CSR Minute for March 15, 2013

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Sea Changes in Sustainability: Michael Kobori, Levi Strauss - CSR Minute for March 15, 2013

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Part 1: An Interview with Michael Kobori, @LEVIS: “Sea Changes in #Sustainability” http://3bl.me/fs6fb6

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Friday, March 15, 2013 - 2:15pm

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I’ve been working in this field for almost 20 years and I would say the -- there’s two changes that have happened that I’ve observed one, is that there’s been a -- there’s been really a see change in thinking about what we now called sustainability.  I mean, it really started off as sort of philanthropy, do the right thing somewhat undefined, and over the years it’s really evolved to companies realizing they have manage risk to then companies thinking about we have to be good corporate citizens to today when we talk about sustainability it really means a couple of things, it means that companies are thinking not just about labor standards and environmental programs but how both of those are connected to their business.  So it’s really become much more holistic in terms of labor and environment and also much more connected into companies business practices.  So that’s been one of the see changes that’s occurred overtime, the second thing that I note is that there’s been a real change in leadership.  And by that I mean, the kinds of leaders that we seen now in companies that executive positions in companies are of a different generation.  They’re of a generation that really grew up in the 60s is part of, you know, the free speech movement, is part of the environmental movement, they have that awareness and they’re bringing that to their leadership roles as CEO, as CFO as head of the brand and so that sensibility, that sense, those values are coming much more tangibly into the business.

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Video Source: Part I: An Interview with Michael Kobori, Levi’s: “Sea Changes in Sustainability”

Keywords: 3bl Media | Social Impact & Volunteering | CSR Minute | Levi's | csr | michael kobori | sustainability

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