Shared Value: Amplifying the Success of a Business and Its Community

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Shared Value: Amplifying the Success of a Business and Its Community

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#SharedValue @CiscoCSR explores amplifying the success of a business & its community #ImpactX
Tuesday, March 19, 2013 - 12:00pm


By , Senior Director, Cisco Corporate Affairs

This post was also published on the Huffington Post ImpactX

The term “shared value” was introduced in 2010 by Michael Porter and Mark Kramer, co-founders of FSG, a nonprofit consulting firm specializing in strategy, evaluation, and research.

But what does it mean? Simply put, it is the concept that a company can enhance its own competitiveness while simultaneously alleviating social problems in the communities where it operates.

According to Porter and Kramer, one way in which companies can create shared value opportunities is to enable “local cluster development.”

“When a firm builds clusters in its key locations, they also amplify the connection between their success and their communities’ success,” Porter and Kramer wrote in the January-February 2010 issue of Harvard Business Review.

Continue reading Cisco's take on shared value and evaluating social impact on Huffington Post's ImpactX.


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Keywords: Business & Trade | Bblog-Cisco | Impact News | Mark Kramer | Michael Porter | Porter | Shared Value | cisco networking academy | cluster development | impactx | kramer