The Sochi Games and Human Rights: What Is the Responsibility of Corporate Sponsors?

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The Sochi Games and Human Rights: What Is the Responsibility of Corporate Sponsors?

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#Sochi & Human Rights: What Is the Responsibility of Corporate Sponsors? http://bit.ly/1fGjzVG A @BSRnews blog by @christinebader

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Tuesday, February 4, 2014 - 12:00pm

CONTENT: Blog

By Christine Bader, Human Rights Advisor, BSR

With the Winter Olympic Games about to kick off in Sochi, the role of corporate sponsors is under scrutiny—the new normal for major sporting events.

This time around, much of the attention is on what, if anything, Olympic corporate partners are doing to speak up for LGBT rights in Russia in light of domestic legislation banning “homosexual propaganda.”

Of course, the international community—companies included—should be fighting for equal rights for all. But before urging companies to turn their attention outwards and lobby host governments, we should seek evidence that they are addressing...

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Keywords: Responsible Business & Employee Engagement | Human Rights | Olympics | Sochi | Social Impact & Volunteering | Winter Olympics | corporate sponsorship | international sporting event

CONTENT: Blog

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