Social Media as a Persuasive Change Agent Tool

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Taiga Company
Keywords: Media & Communications | Business & Trade | Taiga Company | csr | sustainability

Social Media as a Persuasive Change Agent Tool

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Social Media as a Persuasive Change Agent Tool http://bit.ly/QsVULk by @TaigaCompany #sustainability
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Friday, November 16, 2012 - 7:00am
Language is power... Language can be used as a means of changing reality. ~ Adrienne Rich 
 
A challenge with corporate sustainability has been all about changing mindsets and systems.  Businesses often try to sell change to the organization as a way to attain agreement and accelerate sustainable business implementation. Selling change to people is most often not a sustainable strategy for success.  It creates resistance.  
 
Think about it.  When somebody tells you what to do, do you do it?  Probably not.  No one likes to be told what to do - even when they are up for it.  While sustainable business strategies may further the corporate vision and simultaneously create meaningful work for employees, the employees actually have to be engaged and involved for it to be meaningful. Click here to continue reading, Social Media as a Persuasive Change Agent Tool

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".