Sustainability at Cisco: The Next 20 Years - The CSR Minute for July 23, 2013

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Sustainability at Cisco: The Next 20 Years - The CSR Minute for July 23, 2013

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Tae Yoo of @Cisco discusses #sustainability and the next 20 years http://3bl.me/frpst3 the latest #CSR Minute from @3BLMedia

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Tuesday, July 23, 2013 - 10:30am

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If the last twenty years was about awareness and understanding, I think for the next 20 years, the next real phase is really about acceleration.  Acceleration because a lot of the framework has been tested, we’ve done some pilot programs across multiple industries, we’re starting to get some matrix and data on impact, and it’s really about how do we accelerate this to address the needs of both a very successful engagement for society, the environment and business as well—ultimately—the communities?  In terms of your question about some suggestions, I think that we’re poised now to be able to accelerate in a way we haven’t before because of technology.  I’m not just saying that because we are a technology company, but really because of the fact that with the technology you’ve actually had the ability to connect the unconnected.  When you think of that real change rather than a traditional notion, that there are a handful of very knowledgeable people who’ve studied this and come up with frameworks and ideas, nothing is as good as really understanding from the grassroots up the impact that you are having on various societies and communities. So if you have this technology you are able to connect those who traditionally did not have a voice.  Give them a voice and really leverage their knowledge and indigenous expertise to bring those ideas to the table to really find a truly sustainable approach to drive them back.

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Video Source: Sustainability at Cisco: The Next 20 Years

Keywords: 3bl Media | Responsible Business & Employee Engagement | Business | CSR Minute | Cisco | Technology | csr | sustainability

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