Sustainability That’s Not a Sacrifice: BMWi at Sustainable Brands

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Sustainability That’s Not a Sacrifice: BMWi at Sustainable Brands

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Monday, June 10, 2013 - 10:15am

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This week at the Sustainable Brands conference in San Diego, speakers and attendees alike were charged with thinking outside and inside the box – challenging the constraints, stigmas and horizons of sustainability. The latest innovation from BMW does just that.

On day two of the conference, Uwe Dreher, BMWi head of Global Marketing took the stage to give details of the BMWi, BMW's newest advancement in electric vehicles. The i line includes the i8, a performance sports car, and the i3, a mini "mega-city” vehicle. Dreher's keynote emphasized a few striking progressions in the auto giant's new models:

  • It sets the stage for responsibility – inside and out: Beyond the fact that it's electric, BMW transformed the materials used both internally and externally. The i line is constructed of aluminum and high-tech carbon fiber for an ultra-light exterior while infusing renewable raw materials on the interior, such as naturally-tanned leather. Dreher highlighted the extensive research and development behind these improvements, making sure they lived up to BMW standards in categories like look and feel as well as durability and length-of-life.

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Keywords: Innovation & Technology | BMW | BMWi | Cone Communications | Environment | Responsible Business & Employee Engagement | Responsible Production & Consumption | sustainability | sustainable brands

CAMPAIGN: 2012 Cone Green Gap Trend Tracker

CONTENT: Blog

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