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VolunteerMatch Challenges Stephen Colbert To Ice Cream Taste-Off

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Keywords: Ben & Jerry's | Berry Voluntary | Colbert Report | Ice Cream | Stephen Colbert | Target | Taste-Off | VolunteerMatch | cause marketing | volunteer

VolunteerMatch Challenges Stephen Colbert To Ice Cream Taste-Off

VolunteerMatch’s Berry Voluntary versus Colbert’s Americone Dream – fans can now go online to vote for their favorite. But will Stephen Colbert accept an on-air challenge?
tweet me:
VolunteerMatch vs Stephen Colbert #IceCreamChallenge. Which is better: Americone or Berry Voluntary? @stephenathome

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Press Release
Monday, September 13, 2010 - 9:00am

(3BLMedia/theCSRfeed) September 13, 2010 - To support the work of, Ben & Jerry's and Target have created a new ice cream flavor, Berry Voluntary, sold exclusively at Target Stores. Today, VolunteerMatch issued a challenge to Stephen Colbert – star of the Comedy Central show "The Colbert Report" and the inspiration for the Ben & Jerry's flavor Americone Dream – to see who has the better tasting and more popular ice cream.

"I challenge Stephen Colbert – man to man and spoon to spoon – to see who has the ice cream flavor that people prefer," joked Greg Baldwin, president of VolunteerMatch.  "Anywhere. Anytime. Any tongue."

"We trust the judgment of a nation of volunteers and the Colbert Nation to pick the winner," added Baldwin. "He's a leading personality on Comedy Central and VolunteerMatch is the leading resource for finding great volunteer opportunities. We think we have what it takes, and we want Stephen Colbert to put his ice cream where his mouth is."
This challenge was presented today to the New York City studio audience of "The Colbert Report" as they waited to see the live taping of the program.  They were given sample sizes of Ben & Jerry's Berry Voluntary.  This was accompanied by a written challenge to Colbert and the show's producers, as well as a video of Baldwin that can be seen at

People are encouraged to try both flavors and then go to to vote for the flavor they prefer.

The ice cream flavor was developed by Ben & Jerry’s for Target's Scoop It Forward campaign, in cooperation with VolunteerMatch. As part of the ongoing efforts by Target to encourage interest and participation in education-related volunteering, Scoop It Forward raises awareness by featuring on the labels of two new flavors of volunteer-themed ice cream.

To learn more about the VolunteerMatch Ice Cream Challenge:

To learn more about Scoop It Forward:


About VolunteerMatch

VolunteerMatch is the oldest, largest and most popular volunteer engagement network, strengthening communities by making it easier for good people and good causes to connect. Its award-winning online service,, is the #1 search result for 'volunteer' at Google, Bing and Yahoo, and the preferred recruiting source for more than 70,000 organizations that depend on the time and talent of those who care. In addition to its free public Web service, VolunteerMatch also provides many of the nation's most recognized businesses, campuses and organizations with solutions to facilitate and track volunteer engagement at local and national levels. VolunteerMatch is a nonprofit social enterprise based in San Francisco, Calif.



Robert Rosenthal
+1 (415) 241-6865