Volunteerism Among Corporate Employees Grows in Companies Overseas and At Home - CSR Minute for January 18, 2013

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Volunteerism Among Corporate Employees Grows in Companies Overseas and At Home - CSR Minute for January 18, 2013

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Press Release
Friday, January 18, 2013 - 11:45am

In India, increased volunteerism is being driven by the new Companies Bill that mandates organizations spend 2 percent of their net profits on social welfare. Volunteerism is also a high priority for a younger generation workforce that seeks to support causes bringing about positive social change. More than 65 percent of Dell’s employees in India are now engaged in volunteer activities. In 2011 they contributed 52,000 volunteer hours, and those numbers doubled in 2012. Companies like Maruti have made volunteering an integral part of their new employees induction program. The company also runs the e-Parivartan social services program, launched at the request of its young employees. Starting with 40 employees, that program has grown to 2,200 "change agents", who have contributed over 20,000 volunteer hours in the last four years. And Cognizant has launched its Outreach program to promote education for underprivileged children. Employees have taught and engaged in extracurricular activities at schools, helped start libraries and water purification systems at more than 150 rural schools, and conducted educational activities at study centers in 29 villages. With 20,000 volunteers, the program has impacted the lives of 400,000 children. A social audit at the company showed that 82 percent of Outreach volunteers reported a greater awareness of social issues and a desire to help with social problems.

In the U.S. Allstate is honoring the legacy of Dr. Martin Luther King Jr. with Allstate Give Back Day, a program to encourage volunteerism. As part of the fifth annual program, Allstate is recognizing four African American heroes who have made a positive impact in their communities. Actress Keshia Knight Pulliam founder of Kamp Kizzy, an initiative that empowers young girls, has partnered with Allstate to help launch this year’s program. Pulliam and the Give Back Day Heroes class of 2013 will join Allstate employees and agency owners to participate in service projects in their home cities on MLK Day, Jan. 21, 2013.

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