Woodford Reserve® Bourbon Gives the Midas Touch to World’s Most Exclusive Mint Julep Cup
Woodford Reserve® Bourbon Gives the Midas Touch to World’s Most Exclusive Mint Julep Cup
CAMPAIGN: Consumer Branded Programs & Campaigns
Louisville, Ky., April 15, 2013 /3BL Media/ - Woodford Reserve®, the Official Bourbon of the Kentucky Derby®, adds a golden touch to the classic Kentucky Derby cocktail by unveiling the world’s most exclusive mint julep cup. Celebrating the gold standard that Woodford Reserve has set by winning gold medals at every major spirits competition, the Woodford Reserve $1,000 Mint Julep Cup will feature 89 gold-highlighted julep cups, exclusive gold-influenced ingredients and a unique Golden Opportunity auction experience that puts the winning bidder in the Winner’s Circle on Kentucky Derby Day. Proceeds will benefit Old Friends Thoroughbred Retirement Center.
In honor of the 89th year that the Kentucky Derby winner has been awarded the gold trophy, there will be a total of 89 cups available for purchase online from April 15-May 2 at www.woodfordreservemintjulep.com. 79 Distinguished Cups available for $1,000 each feature a hand-engraved Thoroughbred and rider from atop the Kentucky Derby gold trophy and a gold-plated garland of roses. Available for auction with starting bids of $2,000, 9 Legendary Cups display a gold-plated Thoroughbred and rider medallion with brilliant cut diamonds. One Legendary Cup is also included in the Golden Opportunity auction experience package with an opening bid of $5,000. The winning bidder will present the trophy for the Woodford Reserve Turf Classic on Kentucky Derby Day and also enjoy a private tour and dinner at Woodford Reserve Distillery plus a private tour of Old Friends Thoroughbred Retirement Center with a Hall of Fame jockey.
Owners of the Woodford Reserve $1,000 Mint Julep Cup will enjoy a mint julep featuring a unique set of gold-inspired ingredients: ice made of gold-filtered mineral water sourced from the easternmost reaches of Nova Scotia; mint leaves dusted with gold and grown in Woodford County, Ky.; Woodford Gold sorghum from Woodford County, Ky.; and gold medal-winning Woodford Reserve Distiller’s Select bourbon. The 89 cups will be presented only on Kentucky Derby Day, May 4, 2013.
“Woodford Reserve is excited to be able to celebrate our gold standard with our horse racing fans by offering them a once-in-a-lifetime opportunity,” said Laura Petry, Woodford Reserve Brand Manager. “A product made in the heart of horse racing country, Woodford Reserve is the perfect complement to any horseracing event and is proud to support the Old Friends Thoroughbred Retirement Center through this year’s $1,000 Mint Julep Cups and auction package.”
2013 marks the eighth year of the program with more than $354,000 raised for equine and humanitarian causes. Fans are encouraged to follow Woodford Reserve online for exciting Kentucky Derby events and activities via Twitter at @woodfordreserve.Visit www.twitter.com/woodfordreserve for all the details.
“We feel very grateful for the awareness that the Woodford Reserve $1,000 Mint Julep Cup program brings to our center in support of our retired thoroughbreds,” said Michael Blowen, Old Friends Thoroughbred Retirement Center President. “The horses of Old Friends are very lucky to receive the generosity of Woodford Reserve from this year’s cup and auction sales.”
How to Purchase a Cup
Starting April 15, 2013 at noon ET, consumers age 21 years and older can log on to www.woodfordreservemintjulep.com to purchase one of the Distinguished Cups or place bids in the Legendary Cup and Golden Opportunity Auctions. Celebrating the 89th year that the Kentucky Derby winner has received a gold trophy, a total of 89 cups are available for purchase or auction. Each cup is presented in a box made from the same American oak as Woodford Reserve barrels and is lined with a custom silk fabric designed by the Connecticut-based lifestyle brand vineyard vines®, the Official Style of the Kentucky Derby. Each customer will also receive a special gift courtesy of vineyard vines®; a custom tie or scarf made from the silk fabric used to line the box.
79 Distinguished Cups are available for purchase online for $1,000 on a first come, first buy basis from April 15-May 2. These individually numbered cups are hand-engraved with the Thoroughbred and rider from atop the gold Kentucky Derby trophy along with the 2013 Kentucky Derby date and Woodford Reserve logo. The base is bordered with a gold-plated garland of roses and is accompanied by a gold-plated sipping straw. Any unsold cups will be available for purchase at Churchill Downs on Kentucky Derby Day.
In addition to the 79 Distinguished Cups, there are 9 Legendary Cups for auction with starting bids of $2,000. The individually-numbered sterling silver cup features a gold-plated Thoroughbred and rider medallion hand-set with one-fifth carat of diamonds and is bordered with a gold-plated garland of roses. The cup is engraved with the 2013 Kentucky Derby date and the Woodford Reserve logo and is accompanied by a gold-plated sipping straw.
Golden Opportunity Auction Package
The Woodford Reserve Golden Opportunity package at a starting bid of $5,000 offers a priceless experience for the winning bidder. In addition to receiving Legendary Cup number 1, the highest bidder will:
- Present the trophy to the winner of the $500,000 Woodford Reserve Turf Classic, the race before Kentucky Derby 139, that is one of America’s most prestigious events on grass;
- Enjoy a private tour of Old Friends Thoroughbred Retirement Center in Woodford County with a Hall of Fame jockey;
- Join master distiller Chris Morris for a private tour of the Woodford Reserve Distillery; and
- Savor a private dinner at the distillery prepared by Woodford Reserve chef-in-residence Ouita Michel.
The Mint Julep Cup’s Special Ingredients
The $1,000 Mint Julep is made with a selection of uniquely gold-themed ingredients:
- Ice made of gold-filtered mineral water found beneath geological formations that are permeated with veins of gold and sourced from the easternmost reaches of Nova Scotia.
- Mint leaves dusted with gold and grown in Woodford County, Ky., near the Woodford Reserve Distillery.
- Woodford Gold sorghum from Woodford County, Ky., which is harvested near the distillery and adds a distinct richness to the classic julep recipe.
- Woodford Reserve Distiller’s Select bourbon which has won a gold medal in every major spirits competition.
About Old Friends Thoroughbred Retirement Center
Founded in 2003 by former Boston Globe film critic Michael Blowen, Old Friends cares for more than 130 horses across three states, most of them stallions whose racing and breeding careers came to an end. They are the only thoroughbred retirement facility that specializes in accepting stallions and so we take exceptional pride in our pensioned champions. At Old Friends, visitors can hear the stories of the horses while learning about racing and ways to help with Thoroughbred aftercare. To make a contribution supporting Old Friends, please visit http://www.oldfriendsequine.org/.
About Woodford Reserve
Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky - the heart of thoroughbred country. Woodford Reserve is a product of the Brown-Forman Corporation, a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel’s, Southern Comfort, Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit www.woodfordreserve.com or visit Facebook at www.facebook.com/woodfordreserve.
About Churchill Downs®
Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 139th running of the Kentucky Derby on May 4, 2013 and its 2013 Spring Meet is scheduled for April 27-June 30. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.
About vineyard vines ®
vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com, in over 500 specialty and department stores and currently at twenty-five freestanding stores nationwide. For more information on the brand or to shop the vineyard vines for Kentucky Derby ® Collection, please visit www.vineyardvines.com.
Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2013.
Craft Carefully. Drink Responsibly.