2012 Cone Communications Breast Cancer Trend Tracker

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2012 Cone Communications Breast Cancer Trend Tracker

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.

Content from this campaign

Beginning to Doubt “Pink” – Consumer Perceptions of Breast Cancer Cause Marketing
Midway through National Breast Cancer Awareness Month, our 2012 Cone Communications Breast Cancer Trend Tracker reveals consumers are becoming skeptical about the intents and impacts of breast cancer cause marketing campaigns. According to our research, nearly all Americans (...
Oct 22, 2012 10:20 AM ET
Consumers Question Intent and Impact of Breast Cancer Cause Marketing
BOSTON, October 18, 2012 /3BL Media/ – Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the...
Oct 18, 2012 10:15 AM ET

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