2012 Cone Communications Holiday Trend Tracker

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2012 Cone Communications Holiday Trend Tracker

Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to the 2012 Cone Communications Holiday Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in 2010). A substantial 41 percent are still undecided if they’ll participate in holiday cause marketing – signaling a significant opportunity for companies to appeal to the hearts and wallets of consumers.

Content from this campaign

Companies Capture Consumers’ Hearts and Wallets with Holiday Cause Marketing
BOSTON, December 11, 2013 /3BL Media/ – Black Friday, Small Business Saturday and Cyber Monday may be behind us, but with two weeks left in the holiday season, companies still need to find ways to attract the hearts and wallets of holiday shoppers. As holiday marketing reaches a crescendo, companies are turning to cause marketing to differentiate and prove their commitments to social and...
Dec 11, 2013 11:30 AM ET
Four Predictions for Social Impact in 2013
Here at Cone Communications, we're constantly keeping our eye on what's new and innovative so we can keep you informed of the need-to-know insights. When our own Alison DaSilva looked back at 2012 in a recent...
Jan 7, 2013 10:15 AM ET
What’s the Holiday Cause Marketing Chatter on Social? Which Campaigns Broke Through and Why
Our 2012 Cone Communications Holiday Trend Tracker reveals that one out of every three Americans turns to social media to learn about holiday cause programs. Which campaigns are making a splash on social? We took a quick pulse* of the online chatter through tweets that were related to three of this year’s...
Dec 21, 2012 3:30 PM ET
Are Consumers Shopping for a Cause This Holiday Season?
As the holiday shopping season swings into full gear, our 2012 Cone Communications Holiday Trend Tracker reveals cause is still key to holiday marketing, with nearly three-quarters of consumers expecting companies to support causes this busy shopping season. What has become less clear is whether tying a cause...
Dec 3, 2012 10:25 AM ET
Consumers Unsure if Holiday Cause Promotions are “Naughty or Nice”
BOSTON, November 29, 2012 /3BL Media/ - Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to the 2012 Cone Communications Holiday Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased,...
Nov 29, 2012 10:15 AM ET

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