2012 Cone Green Gap Trend Tracker

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker.

Videos from Client

Content from this campaign

AI & Technology
Sustainability That’s Not a Sacrifice: BMWi at Sustainable Brands
Environment
FTC Green Guides: Will the New Guides Help Consumers Understand Green Claims?
Environment
Companies Clarify Recycling for Consumers
Environment
Connecting Consumers to the Environment
Environment
Earth Day Roundup
Events
Green Products Take the Stage
Environment
2012 Cone Green Gap Trend Tracker Webinar
Environment
Consumers May Not Be “Buying” Companies’ Environmental Claims
Events
Consumers Still Purchasing, But May Not Be "Buying" Companies' Environmental Claims