2012 Cone Green Gap Trend Tracker

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2012 Cone Green Gap Trend Tracker

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker.

Videos From This Campaign

Content from this campaign

Sustainability That’s Not a Sacrifice: BMWi at Sustainable Brands
This week at the Sustainable Brands conference in San Diego, speakers and attendees alike were charged with thinking outside and inside...
Jun 10, 2013 10:15 AM ET
FTC Green Guides: Will the New Guides Help Consumers Understand Green Claims?
For the first time since 1998, the Federal Trade Commission has released updated environmental marketing guidelines. The FTC Green Guides lay down parameters for the types of...
Oct 9, 2012 10:20 AM ET
Companies Clarify Recycling for Consumers
"Can I recycle both the bottle and its cap?" "Is there any way to bring this back to the store for disposal?" "What does a #3 recyclable symbol actually mean?" These are all questions consumers are faced with on a daily basis when it comes to home recycling. And now, a number of leading brands are banding together to provide clarity to consumers and solve for end-of-life issues....
Jun 11, 2012 2:15 PM ET
Connecting Consumers to the Environment
Cone Communications’ 2012 Green Gap Trend Tracker found that 69 percent of Americans routinely consider the environment when making purchasing decisions; however, distrust and confusion still persist. In this video, Cone’s EVP of corporate responsibility, Jonathan Yohannan, summarizes the research and gives tips on...
May 2, 2012 8:15 PM ET
Earth Day Roundup
As Earth Day supporters look to "Mobilize the Earth" on the National Mall on Sunday, companies are mobilizing consumers to take part in Earth Day promotions. Here's a sampling of programs you can expect to see as you do your part to reduce,...
Apr 20, 2012 4:15 PM ET