2013 Cone Communications Green Gap Trend Tracker

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2013 Cone Communications Green Gap Trend Tracker

Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out environmental information about the products they buy, according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker.

Content from this campaign

McDonald's Partners with How2Recycle to Increase Recycling Rates
Although nearly three-quarters of restaurant operators report using “back-of-house” recycling programs, only 43 percent have consumer-facing recycling efforts, according to a survey by...
Mar 31, 2014 10:15 AM ET
Crayola Responds to Stakeholder Pressure by Turning Markers into Fuel
With the summer coming to a close, families are stocking up on supplies for kids headed back to school. But students and teachers alike are beginning to wonder what impact these school...
Aug 19, 2013 10:15 AM ET
Consumers Go From Boycott to Buycott
In today's continuously connected world, companies might find it difficult to keep their CSR "dirty laundry" secret for very long. Technology is making it...
May 20, 2013 10:15 AM ET
2013 Cone Communications Green Gap Trend Tracker Webinar
Join Cone Communications for a FREE webinar on April 16, 2013, from 2:00-3:00 p.m. EST, to discuss the findings of the 2013 Cone Communications Green Gap...
Apr 10, 2013 11:30 AM ET
Beyond Purchase: Helping Consumers Close the Loop
With Earth Day just weeks away, our ...
Apr 8, 2013 10:15 AM ET

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