2013 Cone Communications Social Impact Study

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2013 Cone Communications Social Impact Study

American demand for cause is stronger than ever, according to 20 years of benchmarking data by Cone Communications. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable, according to the 2013 Cone Communications Social Impact Study.

Content from this campaign

Reporting on Success: Starbucks’ Create Jobs for USA Campaign Rounds Back
Eighty-four percent of Americans hold companies accountable for producing and communicating the results of CSR commitments, according to the ...
May 19, 2014 10:15 AM ET
Super Bowl XLVIII Commercials—Post-Game Analysis: Unlocking the Real Power of Cause
The biggest story in marketing this week was, of course, the advertising from Super Bowl XLVIII. Companies lined up to spend as much as $4 million per 30-second spot to reach more than 110 million viewers. What was most noteworthy about this year's crop of commercials? The remarkably high degree to which marketers relied on cause and social issues to tell their stories—revealing just how far...
Feb 10, 2014 10:15 AM ET
For Companies Looking to Create Social Impact, Multicultural Consumers are a “Must-Engage” Audience
Companies have long embraced corporate support of social and environmental issues to build brand relevance and consumer support, but today, marketers must evaluate new audiences as part...
Oct 15, 2013 10:15 AM ET
2013 Cone Communications Social Impact Study Webinar
Join Cone Communications for a FREE webinar on October 16, 2013, from 2:30-3:30 p.m. EDT, to discuss the findings of the 2013 Cone Communications Social Impact Study. Americans’ demand for corporate support of social and environmental issues has never been stronger, but securing their cause-related dollars is no longer a forgone conclusion as consumers question the social impact of such...
Oct 9, 2013 10:15 AM ET
Twenty Years Later, Cause and Social Impact Reign
This week we are proud to share the ...
Oct 7, 2013 10:15 AM ET

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