2013 Cone Communications/Echo Global CSR Study
No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications/Echo Global CSR Study, released today, companies are expected to be an active participant – if not a driving force – in solving the most pressing social and environmental issues. Corporations that disregard this consumer-demanded role risk more than their reputation – nine-in-10 global citizens say they would boycott if they learned of irresponsible behavior.
The study, a follow-up to the 2011 global survey of consumer attitudes, perceptions and behaviors around CSR, was conducted by Cone Communications and Echo Research. Reflecting the sentiments of more than 10,000 citizens in 10 of the largest countries in the world by GDP, including the United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan, the research is complemented with insights from country-specific CSR experts.