2014 Cause Marketing Forum Annual Conference

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2014 Cause Marketing Forum Annual Conference

For the 12th year, the Cause Marketing Forum will convene nonprofit and business professionals in a two-day intensive meeting to discuss best practices, lessons learned, trends and tactics for corporate/cause partnerships.

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2014 Halo Awards Honor Efforts that Do Well by Doing Good
May 29, 2014 /3BL Media/ - Campaigns that funded wells in Ethiopia, provided life-saving vaccinations and fought veteran unemployment -- all while building stronger businesses -- were among the initiatives honored at the twelfth annual Cause Marketing Halo Awards. Eighteen category-specific winners were selected out of more than 100 entries by the Cause Marketing Forum at its annual...
May 29, 2014 3:00 PM ET
Creating a Culture of Innovation in Cause Partnerships
The Cause Marketing Golden Halo Award (Nonprofit), the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on Children’s Miracle Network Hospitals at the 2014 Cause Marketing Forum conference. The award will be accepted by John Lauck, CEO at Children’s...
Apr 29, 2014 6:05 AM ET
Best Practices in Leveraging Crowdfunding in Corporate/Cause Partnerships
Over the past 6+ years, a movement called crowdfunding has been quietly gaining traction in the cause marketing space as companies and causes learn to tap the power of consumer engagement in a very unique and powerful way.   DonorsChoose.org Founder and CEO Charles Best is credited as the first nonprofit to effectively use crowdfunding in a cause marketing campaign in...
Apr 22, 2014 6:15 AM ET
From Cause Campaigns to Meaningful Movements
One of the biggest challenges cause marketers face today (and one of the sector's biggest criticisms) is creating a program that pays long-term financial and social dividends...not just one-off campaigns. The very first keynote speaker at the 2014 Cause Marketing Forum Conference will address this challenge head-on...
Apr 15, 2014 6:30 AM ET
Corporate-Cause Programs Recognized as ‘Campaigns with Heart’
February 13, 2014 /3BL Media/ - The honor roll of finalists in the 2014 Cause Marketing Halo Awards reveals corporate initiatives that are more diverse in the types of social problems they attack and the tactics they leverage.    Among the intriguing efforts recognized today by the Cause Marketing Forum are programs involving: •      Milkshakes that unlock donations to...
Feb 13, 2014 8:30 AM ET