2014 Cone Communications Digital Activism Study

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2014 Cone Communications Digital Activism Study

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, Americans see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support.

Content from this campaign

GiveDirectly Highlights Unscripted, Unedited Beneficiary Stories
When it comes to communicating impact, there are a number of ways to do it. Creating an impact calculator, sharing data in real time or using social math are just a few tactics. Yet, when it comes to helping donors understand impact, a personal story can go a long way – and the more authentic the better. Now, one nonprofit organization is showing impact on the ground with real, unedited...
Jan 17, 2017 10:10 AM ET
4 Ways Digital is Accelerating Real-Time Giving
With the holidays firmly behind us, many organizations are breathing a collective sigh of relief, making it through the busiest philanthropic time of the year. Yet, nonprofits shouldn't turn their eyes off of fundraising. In fact, in recent years we've seen a shift in how and when individuals wish to give to causes they care about. The...
Jan 9, 2017 10:15 AM ET
Naked Juice Fights Food Deserts with Food Selfies
In one day, the world takes more than one million selfies, the average Millennial spends one full hour of their week dedicated to taking selfies and a young adult will...
Aug 22, 2016 10:15 AM ET
INFOGRAPHIC: How to Motivate Americans to Give Online for #GivingTuesday
In the wake of Black Friday, Small Business Saturday and Cyber Monday is ...
Dec 1, 2015 3:30 PM ET
VIDEO: How are Millennials Giving to Causes They Care About?
GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still...
Nov 23, 2015 2:15 PM ET

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