2014 World Hunger Relief: #PassTheRedCup
According to the United Nations, there are nearly 850 million people around the world who suffer from chronic hunger. Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 125 countries, over 40,000 KFC, Pizza Hut and Taco Bell restaurants and 1.5 million associates. The initiative began in 2007 in an effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.
On August 5, 2014, Yum! Brands along Christina Aguilera kicked off the 2014 #PassTheRedCup campaign, an effort to raise online donations to feed millions of women and children around the world.
Join the movement to feed the hungry: https://www.facebook.com/WorldHungerRelief
Follow us on Twitter: https://twitter.com/WldHungerRelief