2015 Cone Communications Millennial CSR Study

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2015 Cone Communications Millennial CSR Study

From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study. The study, the most comprehensive snapshot of how Millennials engage with CSR efforts in the U.S., reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average). The study examines the unique attitudes, perceptions and behaviors around CSR of different Millennial segments, including the Young Millennial, Mature Millennial, Millennial Female, Millennial Male, Affluent Millennial and Millennial Mom.

Content from this campaign

Lessons from Movember: How to Motivate Millennial Men with Cause Marketing
Men across America are chucking their razors during the month of November, but it's more than just a fashion statement, it's a declaration in support of men's health....
Nov 16, 2015 10:15 AM ET
WEBINAR: 2015 Cone Communications Millennial CSR Study
The 2015 Cone Communications Millennial CSR Study gives an inside look into the unique attitudes, perceptions and behaviors of...
Oct 21, 2015 3:15 PM ET
VIDEO: Meet the Millennials: 2015 Cone Communications Millennial CSR Study
The 2015 Cone Communications Millennial CSR Study confirms Millennials are...
Oct 7, 2015 10:15 AM ET
Webinar: 2015 Cone Communications Millennial CSR Study
The 2015 Cone Communications Millennial CSR Study gives an inside look into the unique attitudes, perceptions and behaviors of different Millennial segments when it comes to engaging with companies around social and environmental issues. The major takeaway is clear: although...
Oct 2, 2015 3:55 PM ET
New Cone Research Reveals Millennials More Engaged in CSR, But That’s Not All
As business leaders from across the globe convene in New York at Climate Week, the United Nations Sustainable Development Summit and Clinton Global Initiative to solve some of the world’s most pressing social and environmental issues, many look to the Millennial generation as the nation’s growing influencers and social champions. And although Millennials are universally more engaged in...
Sep 28, 2015 10:35 AM ET

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