2017 Cone Communications CSR Study

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2017 Cone Communications CSR Study

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. The study, with benchmark data dating back to 1993, examines not only the consumer attitudes, perceptions and behaviors around corporate social responsibility (CSR), but also if and how companies should stand up for social injustices.

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P&G Elevates Its Racial Equality Discussion
Today, consumers increasingly expect companies to address social justice issues, with nearly nine-in-ten (87%) citing racial equality as an issue they would like companies to prioritize. Some companies have tried to shed light on the topic, but with little understanding of the community,...
Jul 28, 2017 5:30 PM ET
Companies Raise Awareness and Attendance for National Parks
As summer heats up, many Americans take this time to enjoy the glories of nature by visiting our nation’s vast National Parks system. Yet, those same national treasures are in peril due to proposed National Parks Service budget cuts. As discussions on the topic heat up, many companies are showing their support for the outdoors through campaigns raising money, awareness and attendance at...
Jul 7, 2017 6:00 PM ET
MAC Evolves Its LGBTQ Message
With 70 percent of consumers expecting companies to take a stand on social justice issues such as the refugee crisis and women’s rights, many companies have begun sharing messages of...
Jun 30, 2017 6:00 PM ET
Home Safe Home: 7 Companies Standing #WithRefugees
In recent years, the refugee crisis has expanded to unprecedented levels, with nearly 1 in 100 people worldwide displaced from their homes. Amidst a widespread perception of federal inaction, companies and NGOs have seen an increasing demand from consumers to step up and do their part to make a...
Jun 23, 2017 5:30 PM ET
Brands & Social Activism: What Do You Stand Up For?
Seventy percent of Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. That means addressing some of the hot-button issues in the news today, as 78 percent of Americans believe it’s...
Jun 23, 2017 2:00 PM ET

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